The first three chapter of this book basically talked about what is design, the brief history of design, and the significant and utility in design.
The first chapter tells us that design is closely related to our life. And what designer do is to solve problems and improve the quality of human life. I like the way he used the sentence: "Design is to design a design to produce a design". It explain the different functions and meanings of "design". The Author also tells us that designs are result from the decision and the choices of human being.
The second chapter introduce the brief history of design. To be honest, I am not really interested in this chapter. It tells us that even though designs transforming natural materials into forms without precedents in previous, it does follow some certain patterns. So it is really important to learn the history of design and learn the social structure and the cultural background in our life.
As for the Utility and significance, I really like the examples that the author illustrated. For example, the toothpicks are different between Europe and Japan. Japanese toothpick has decoration at the end, which shows their cultural difference and worships in their traditional culture. Even though the globalization becomes more common in current society, each places or country still have their own significant in their culture. The designers should focus on both utilities and the significant for their designed products, so that they can adapted better in different places around the world. And a good designed product should also fulfills both designer's intention and user's needs.
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