Chapter 4-6 by John Heskett

   I really enjoyed reading chapter 4,5,6 in this book.

   It talks about object, communication and environment.

   The author explain some fact in industrial design for object, graphic design in communication, and interior design in the environment. 

   The interesting part of the object is that people like highly individual and innovative product. Sometime, the product was just very innovative in its visual side, yet it doest useful. The rich people would still buy those expensive and functionless stuff. The high class would buy different stuff from the poor. So The goods are indicators of social and cultural status.  

   Well I think the graphic designer is a tough job. For their design, they have to make their product readable and globalized. In addition, they also have to add their own, special though on it. The designer has to think about their clients cultural background, and in what field this product is gonna be used. Because the graphic design is two-dementional, the only way it can communicate with the viewer is its content. I like the example that the author used to demonstrate the power of graphic design. The passport application form in the U.K. was once a tortuous process, but the effective graphic devices make the process much easier to be understand. 

   As for the environment, I think the interesting part of it is when the interior designer designed a public place, he or she can use different theme to emphasis on "experience" or "fun".  The interior designer can show his or her own thought in the public design. The survey in the book shows that most of the American and Europeans has their own thought about how to decorate their houses, so sometime, its hard for the interior designer to express their own thought a small house owner.

Its interesting to see the difference among these three subjects. There are some differences and connections among these three branches under the design department.