Chapter 7 in this book is talking about the identities and Chapter 8 is talking about the system. Personally I enjoy reading chapter 7 a lot, but do not really like chapter 8.
In chapter 7, the author told us that our personal identity can influence the overall environment. it can express the individual, companies, and even the nation. Everyone has their own identities, these identities shows ones own culture background and their personalities. If the designer design the product specially for a group of people, he or she should considered their special identity, and includes it into their design. I really like the examples that the author use in the book. Its just easy to read and many fun facts. This thought makes me think more about the products around me. When I saw something that is familiar to me or has the element that relate to my culture, I would feel more comfortable and safety by using it.
As for chapter 8, the author talks about how to combine different elements efficiently. For example, the rad sign can express more than one informations, such as the limited speed, location, exits and so on. The author said that the effectiveness of any system will dependent upon its overall coherence,with clear standards enabling users rapidly to understand and navigate their way through without undue problems.
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