The first chapter of the book is "A question of Design". It talks about the brief history of the industrial revolution. During the revolution, those huge machine, which produce tons of pollution and consumes a lot of natural resource, seems inevitable at that time. It took shape gradually, as industrialists, engineers, and designers tried to solve problems and to take immediate advantage of what they considered to be opportunities in an unprecedented period of massive and rapid change. I like the idea that the author was talking about the cradle to grave model. All the furniture, diapers, papers, wood and so on are designed on a linear, one-way cradle to grave model. They are not recycle-able neither environmental friendly. So then, the designer and the architects came up with the idea of One size fit all. Basically, the architecture will use the basic affordable materials. So that there is no distinguish between the rich and the poor.
The second chapter talks about why being less bad is no good. At first, it talks about the different role the environmentalist play during the decade. They were not interested simply in preservation but in monitoring and reducing toxin.Declining wilderness and diminishing resources merged with Pollution and toxic waste as the major realms of concern.The book also talks about the four R's: Reduce, Recycle, Reuse, and Regulate. At the end of the chapter, the author said that less bad is no good. We cannot just cut back people 's need on the product, but have to think a new way to make the industrial become more eco-efficiency.
The third chapter talks about the eco-efficienty. It talks about most of the product that we were using now is non recycle-able. We should come up with designs that can use in cycle in our life.
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