The last two chapter of "Design" from John Heskett talks about the context and the future of the design. The context of the design basically include the business, professional organization and the government. Design has various form, not every design is being universally understood. Some time, it really depends on the consumer's view on the product and how the company advertise their product. However, the design follows some specific pattern throughout the history.
In chapter 10, the author talked about the future of design. He said that design cannot remain isolated from these wider patterns. We should considered all kinds of situation while we are designing products.
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